Consultant | Affinity, Inc.
Los Angeles, CA | 2022–Present
Delivering strategic project development, creative oversight, license negotiation, and owner’s rep services
for global entertainment clients.
• Select Clients: Galaxy Entertainment Group (Macau), SEVEN/SBG (KSA), Mousetrappe Media/Cirque du Soleil (Canada).
Senior Vice President | Production and Business Affairs | The Hettema Group
Pasadena, CA | June 2008 – Dec. 2022
Managed global design-build firm and its experiential projects for top-tier clients in theme parks, gaming, IP, and museums. Oversaw all phases of work from concept to warranty and client renewal. Led operations of the firm for 8 of 15 years, including teams in production, finance, and business development, plus administration of the
creative studio and outside counsel.
• Created and enforced project policies,
cost tracking systems, and resource management.
• Negotiated client commercial terms,
IP rights, and vendor agreements.
• Select Clients: Universal Studios Creative, Walt Disney Imagineering, DreamWorks, Caesars Entertainment, Samsung and CJ E&M (S. Korea), Galaxy Entertainment Group (Macau).
• Select Projects: National WWII Museum, One World Observatory, High Roller Observatory Wheel, Galaxy Macau - The Crystal Lobby, Epic Universe, The EPCOT Experience.
Core Proficiencies
• Collaborative Management • Complex Negotiation
• Project Development & Execution
• Operational Efficiency & Quality Control
• Business Optimization
• International Business Transactions • Business Development
• Long Range Strategic Planning • Talent Development • Law
Education
J.D., University of Pittsburgh School of Law, 2006
Supplemental Coursework: Real Estate Finance, Intl. Business Transactions, Alt. Dispute Resolution
M.F.A., California Institute of the Arts, 1990
(Lew Wasserman MCA Full Tuition Scholarship)
B.A., University of Alaska, 1987
Professional Membership & Leadership
• District of Columbia Bar (Active, #984424)
• Int'l Association of Amusement Parks and Attractions
• Themed Entertainment Association | Western Board (2015–2017); International Board (2018–2024); Finance, Audit, China Task Force, Treasurer, Executive Committee (2022–2024); China Task Force, Investment Subcommittee (2025)